Case studies
Viral referral campaigns, taken apart
Milestone referral programmes, sweepstakes, and waitlists run by the BAMF team — the growth agency behind newsletter.app. Each write-up covers the mechanic that was built, not just the outcome, so you can rebuild it on your own list.
These write-ups are being prepared. Entries marked Draft have their mechanics outlined but no confirmed results — nothing on those pages should be read as a published figure.
Unicorn Snot
DraftRefer-a-friend · DTC beauty
Draft write-up of the referral campaign the BAMF team ran for Unicorn Snot, a festival and body-glitter brand. Campaign mechanics are outlined below; the narrative and results are pending confirmation with the client.
Read the write-up
Bear Squeeze
DraftMilestone referral · Consumer products
Draft write-up of the milestone referral programme the BAMF team ran for Bear Squeeze. The reward tiers and tracking setup are outlined below; results are pending confirmation with the client.
Read the write-up
Toro Bracelets
DraftSweepstakes · Accessories & jewellery
Draft write-up of the sweepstakes campaign the BAMF team ran for Toro Bracelets. Entry mechanics and fraud controls are outlined below; results are pending confirmation with the client.
Read the write-up
Undisclosed B2B SaaS
DraftWaitlist · B2B SaaS
A generic template entry showing how a pre-launch waitlist campaign is written up: queue mechanics, position jumping, and the handoff into onboarding. No client is named and no results are claimed.
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Run the same play on your list
Referral campaigns, built into your newsletter
newsletter.app is bringing these mechanics — milestone rewards, sweepstakes, and waitlists — into the product alongside paid growth, so one tool covers both halves of acquisition.