Sweepstakes · Accessories & jewellery
Toro Bracelets: sweepstakes-driven list growth
Draft write-up of the sweepstakes campaign the BAMF team ran for Toro Bracelets. Entry mechanics and fraud controls are outlined below; results are pending confirmation with the client.
Draft — the mechanics below are outlined, but the narrative and results are unconfirmed. No figure on this page has been verified with Toro Bracelets.
The challenge
Placeholder. The challenge section will cover the state of the list before the campaign and why a prize-driven mechanic was chosen over a standing referral programme. Pending sign-off from the campaign owner.
The approach
Placeholder. The approach section will describe the prize structure, the bonus-entry mechanic for sharing, and the checks used to keep entries clean. Pending sign-off from the campaign owner.
Tactics
- Prize-driven entry landing page
- Bonus entries for each referred friend
- Duplicate and disposable-email screening
- Post-draw nurture sequence for non-winners
Results
- Entries collected
- —
- Metric pending
- Bonus entries from sharing
- —
- Metric pending
- New subscribers
- —
- Metric pending
- Post-campaign retention
- —
- Metric pending
Timeline
Campaign dates pending confirmation.
Run this on your own list
Referral campaigns, built into newsletter.app
Milestone rewards, sweepstakes, and waitlists sit alongside paid placements in the growth tools — the same mechanics the BAMF team has been running for clients for years.