Refer-a-friend · DTC beauty
Unicorn Snot: refer-a-friend for a festival beauty brand
Draft write-up of the referral campaign the BAMF team ran for Unicorn Snot, a festival and body-glitter brand. Campaign mechanics are outlined below; the narrative and results are pending confirmation with the client.
Draft — the mechanics below are outlined, but the narrative and results are unconfirmed. No figure on this page has been verified with Unicorn Snot.
The challenge
Placeholder. The challenge section will cover what the brand was up against before the campaign — audience seasonality, acquisition cost, and the share of revenue tied to a short festival calendar. Pending sign-off from the campaign owner.
The approach
Placeholder. The approach section will describe the referral mechanic that was built, how the reward ladder was chosen, and how sharing was worked into the post-purchase and email flows. Pending sign-off from the campaign owner.
Tactics
- Post-purchase referral prompt
- Reward ladder tied to product bundles
- Pre-built share assets for social
- Email flow for referrers and referred friends
Results
- Referral signups
- —
- Metric pending
- Share rate
- —
- Metric pending
- Cost per acquisition
- —
- Metric pending
- Revenue attributed
- —
- Metric pending
Timeline
Campaign dates pending confirmation.
Run this on your own list
Referral campaigns, built into newsletter.app
Milestone rewards, sweepstakes, and waitlists sit alongside paid placements in the growth tools — the same mechanics the BAMF team has been running for clients for years.