Milestone referral · Consumer products
Bear Squeeze: milestone referral programme for a consumer launch
Draft write-up of the milestone referral programme the BAMF team ran for Bear Squeeze. The reward tiers and tracking setup are outlined below; results are pending confirmation with the client.
Draft — the mechanics below are outlined, but the narrative and results are unconfirmed. No figure on this page has been verified with Bear Squeeze.
The challenge
Placeholder. The challenge section will cover the launch context, the size of the starting list, and why paid acquisition alone was not going to carry the launch. Pending sign-off from the campaign owner.
The approach
Placeholder. The approach section will describe the milestone ladder, the rewards attached to each tier, and how referrals were tracked and de-duplicated. Pending sign-off from the campaign owner.
Tactics
- Tiered milestone rewards
- Personal referral link per subscriber
- Leaderboard for top referrers
- Reminder sequence for near-miss participants
Results
- Subscribers added
- —
- Metric pending
- Referrals per participant
- —
- Metric pending
- Milestone completion rate
- —
- Metric pending
- List growth from referrals
- —
- Metric pending
Timeline
Campaign dates pending confirmation.
Run this on your own list
Referral campaigns, built into newsletter.app
Milestone rewards, sweepstakes, and waitlists sit alongside paid placements in the growth tools — the same mechanics the BAMF team has been running for clients for years.