Security · Advertiser
Vanta
Category leader in B2B newsletter sponsorship volume across founder and operator lists.
Spend momentum +44
Modeled 2026 spend
$2.4M
Placements
410
Newsletters
38
Avg CPM paid
$61
Modeled spend run-rate · trailing 12 months
Vanta has been scaling newsletter spend aggressively across the tracked network.
Where they buy
Newsletters Vanta is observed sponsoring
TLDR
Tech · 1.3M subs · $44 CPM
The Rundown AI
AI · 1.0M subs · $39 CPM
The Daily Upside
Finance · 1.0M subs · $49 CPM
Lenny's Newsletter
Business · 900K subs · $58 CPM
Chartr (Sherwood)
Business · 600K subs · $61 CPM
The Generalist
Business · 320K subs · $119 CPM
Not Boring
Business · 250K subs · $205 CPM
Platformer
Media & Creator · 170K subs · $110 CPM
Big Technology
Tech · 150K subs · $116 CPM
Every
Business · 90K subs · $152 CPM
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Figures are modeled estimates for benchmarking and are not audited or endorsed by Vanta.